The United Nations is taking the songs for EE movement to a whole new level!
UNEP Music and Environment Initiative website.
The objectives of the Initiative are twofold:
- use the popularity of music to promote environmental awareness and respect for the environment among the public, especially young people,
- assist in the process of ?greening? of the music and entertainment industry.
Music is one of the most powerful mediums to communicate environmental messages to billions of people worldwide ? irrespective of race, religion, income, gender or age.