Insta360 is trying to compete with one of DJI's most popular cameras
The DJI Osmo Pocket has been the default choice for gimbal camera shooters for years, but Insta360 is now making a direct play for that market. The Luna Ultra is the company's first gimbal camera, and it features Leica branding, 8K video and a dedicated telephoto lens.
The launch appears to have been pulled forward after a creator purchased the camera from B&H before its official release date – while it was still under embargo – after retailer listings went live ahead of schedule.
The Luna Ultra features a dual-lens system, competing against the Osmo Pocket's single lens. That said, DJI is gearing up to launch its own two-lens camera gimbal, so this won't be an edge for long. The main camera uses a Type 1 (128 mm²) CMOS sensor with a 20mm equivalent focal length and F1.8 aperture. The dedicated telephoto camera provides a 60mm equivalent focal length and uses a smaller, Type 1/1.3 (69 mm²) sensor and F2.0 aperture. Beyond those two focal lengths, Insta360 says it offers 6x lossless and 12x hybrid zoom.
Insta360 sells various accessories for the Luna Ultra.Image: Insta360
The camera records 8K/30p videos with Dolby Vision and 10-bit I-Log for greater flexibility while editing. The 8K resolution could appeal to those after extra quality, as the Osmo Pocket 4 tops out at 4K, albeit at 240 fps. The Luna Ultra also offers a 'PureVideo Mode,' which Insta360 says reduces noise and improves brightness for low light shooting up to 4K/60p.
On the stills side, the camera can capture up to 37MP, though that's in Insta360's "UltraPhoto" mode. Insta360 doesn't specify what this mode is, but we suspect it's a computational multi-frame capture mode. Standard photos max out at 9MP. It also offers 200MP panoramic shots.
Stabilization comes from a 3-axis gimbal combined with electronic image stabilization, promising smooth footage even while moving. It also uses Insta360's Deep Track 5.0 for subject tracking, which includes various specific tracking features, such as modes for groups, zooming, auto framing and more.
The touchscreen is detachable and able to function as a remote for the camera gimbal.
Image: Insta360
The Luna Ultra features a detachable 2-inch OLED touchscreen, which Insta360 says is an industry first. The touchscreen can then function as a remote that works up to 20m (65') away. It certainly adds some convenience for solo creators. The company also offers a separate POV Head Tracker that can automatically move the camera based on your head movements.
Insta360 says the camera gimbal is co-engineered with Leica, and it features Leica-branded Summicron lenses. It also brings Leica's color profiles to the tiny camera gimbal, including Leica Natural, Leica Vivid and Leica Chrome. The company says that it's compatible with professional color workflows, including ACES (Academy Color Encoding System). It also features built-in time code for syncing multiple devices and a QR code system for sharing color settings between devices.
Image: Insta360The camera includes 47GB of internal storage and is compatible with microSD cards up to 1TB. Insta360 promises four hours of battery life.
Beyond some camera benefits over the Osmo Pocket 4, the Luna Ultra has one other key lead over DJI's camera gimbal in the US market: it's available. New DJI products have not been officially available in the US since the FCC blocked the company from receiving equipment authorization in December 2025.
The Luna Ultra starts at $770 and comes in white or black. For comparison, the Osmo Pocket 4 launched at £445 (roughly $596) in the UK, though DJI has not set a US price. A close competitor, the dual-lens Pocket 4 Pro, is also expected, and although we don't know the official price yet, Chinese retail listings suggest it will sit in a similar range to the Luna Ultra.
Buy now Buy at Insta360 Buy at AmazonPress release:
Insta360 Launches Luna Ultra: Leica Co-Engineered Gimbal Camera Built for Next-Generation Mobile FilmmakingInsta360 today announced Luna Ultra, its flagship gimbal camera co-engineered with Leica, built to combine professional imaging, 3-axis stabilization, and flexible creative tools in one portable device.
Featuring a dual-lens design with a pro-grade telephoto lens, it's built for everyday creators and mobile filmmakers.
With 1" 8K imaging, Leica Summicron lenses, a detachable OLED touchscreen, and advanced AI-powered tracking, Luna Ultra brings Insta360's imaging expertise into a new category for creators who want smooth, high-quality video and photos wherever they go.
Luna Ultra will be available starting June 10 via the Insta360 Store, Amazon, Best Buy, and select retailers worldwide, with availability in some markets to follow at a later date. Pricing for the U.S. market starts at US$769.99.
Advanced Imaging and Optics
Luna Ultra features a Leica Summicron lens paired with a 1" 8K sensor for high-resolution video and photo capture, and a secondary telephoto lens system with a 1/1.3" sensor and F2.0 aperture, enabling natural bokeh across five focal lengths, with up to 12× zoom, including 6× lossless zoom.
"Luna Ultra marks Insta360's arrival in the gimbal camera space, backed by the full strength of our imaging expertise. We believe this category is ready for a new standard, defined by smarter technology, stronger performance, and a more intuitive user experience. Luna reflects our vision for the future of gimbal imaging, built to help people capture what matters with greater ease, confidence, and authenticity." — Max Richter, VP of Marketing and Co-Founder of Insta360.
Video capabilities include 8K30fps recording with Dolby Vision and support for 10-bit I-Log capture for greater color information and flexibility in post-production. With up to 14 stops of dynamic range, the system preserves rich detail in both highlights and shadows. For photography, Luna Ultra supports 37MP UltraPhotos and 200MP Scenic Panorama photos.
Low-light performance is enhanced by PureVideo Mode, which reduces noise and improves brightness and detail up to 4K60fps. Luna Ultra also features a Triple AI Chip to support advanced image processing and overall performance.
Design and Stabilization
Luna Ultra features a compact, lightweight design at just over 200g, making it as easy to carry as a modern smartphone.
An industry-first detachable 2" OLED touchscreen enables remote monitoring and control with HD transmission up to 20 meters, for more flexible shooting angles and solo capture.
It also features a 1550mAh battery for up to four hours of use, with fast charging to 80% in approximately 23 minutes. Built-in storage provides 47GB of usable space, with support for up to 1TB via microSD.
A 3-axis stabilization system, combined with electronic image stabilization, ensures smooth footage during movement. Deep Track 5.0 enables precise subject tracking, with features including Auto Tracking, Active Zoom Tracking, Group Tracking, and Smart Framing to help keep subjects in frame and in focus.
Creative Tools and Professional Workflow
Luna Ultra incorporates Leica color profiles, including Leica Natural, Leica Vivid, and Leica Chrome, alongside a range of cinematic filters for flexible in-camera looks. It also supports professional color workflows, including ACES (Academy Color Encoding System).
Built-in timecode enables multi-camera synchronization and supports editing in software such as Final Cut Pro and Adobe Premiere Pro. Additional tools include QR Color Share for sharing color settings between devices and AI-assisted editing within the Insta360 app, which identifies key moments and generates ready-to-share edits.
For audio, Luna Ultra features a built-in wind guard for clearer outdoor recording, along with direct compatibility with Insta360 Mic systems for single or dual-transmitter setups.
A dedicated accessory lineup further expands creative options, including a POV Head Tracker for hands-free capture, Black Mist filters for cinematic diffusion, a Wide-Angle Lens that expands the field of view to 108°, and ND Filters for exposure control and motion blur.
A Six-Year Partnership in Imaging Innovation
Insta360's partnership with Leica spans six years and five co-developed products, combining Leica's optical heritage and iconic color science with Insta360's Emmy Award-winning imaging technology. With Luna Ultra, the two companies bring that collaboration into a new category, pairing professional optics with compact, AI-powered gimbal camera design.
Luna Ultra was unveiled at Leica's Headquarters in Wetzlar, underscoring the close partnership behind Insta360's first Leica co-engineered gimbal camera.
"This launch represents more than a new product announcement. It reflects the shared vision and long-term collaboration between Insta360 and Leica, combining optical heritage with a new generation of intelligent imaging technology." — Marius Eschweiler, VP of Business Unit Mobile at Leica Camera AG.
Availability & Pricing
Luna Ultra will be available starting June 10 via the Insta360 Store, Amazon, Best Buy, and select retailers worldwide, with availability in some markets to follow at a later date.
- Luna Ultra – US$ 769.99
It will be available in Cosmic Black and Stellar White.
